Fliggy enters strategic partnership with the European Travel Commission

Alibaba Group journey subsidiary Fliggy formally entered a strategic partnership with the European Travel Commission (ETC) throughout the recently-concluded ITB Berlin.

This collaboration will assist promote ETC’s world marketing campaign for accountable tourism Unlock an Unexpected Upgrade.

The marketing campaign is co-funded by the European Union and supported by a coalition of main locations and journey manufacturers, and encourages a shift in the direction of extra accountable journey.

Fliggy is the first Chinese associate for the marketing campaign  which primarily reimagines accountable journey as an sudden improve.

Through this, travellers are inspired to discover off-peak seasons, enterprise past fashionable hotspots, select low-carbon transport, and assist native companies for fewer crowds, deeper connections, and extra significant experiences throughout Europe.

A area to discover 

Travellers are invited to kayak the serene Baltic Sea, stroll Dubrovnik’s historical partitions in quiet moments, have a good time Carnival like a neighborhood in Germany, or uncover hidden coastal cities and seasonal flower festivals, turning journeys into unforgettable journeys.

Fliggy’s chief know-how officer Alex Chen mentioned of the partnership: “We are pleased to partner with ETC on this initiative as Europe offers endless opportunities for discovery. Through this partnership, we’re leveraging our technology to help travellers unlock richer experiences, making every journey to the continent more immersive.”

Likewise, ETC chief govt Eduardo Santander remarked: “We’re excited to join forces with Fliggy to bring the ‘Unlock an Unexpected Upgrade’ campaign to Chinese travellers. This is more than a campaign. It’s a collective movement to make travel more meaningful and rewarding for everyone.”