Tag Archives: strategic

PATA and China Chamber of Tourism Sign Strategic Partnership at PAS 2026

PATA and China Chamber of Tourism Sign Strategic Partnership at PAS 2026

The Pacific Asia Travel Association and the China Chamber of Tourism have formalised a brand new strategic partnership aimed at strengthening tourism cooperation between China and the broader Asia Pacific area through the PATA Annual Summit 2026 in Gyeongju, Republic of Korea. The Memorandum of Understanding (MoU) was signed on May 13 by PATA CEO […]

Fliggy enters strategic partnership with the European Travel Commission

Fliggy enters strategic partnership with the European Travel Commission

Alibaba Group journey subsidiary Fliggy formally entered a strategic partnership with the European Travel Commission (ETC) throughout the recently-concluded ITB Berlin. This collaboration will assist promote ETC’s world marketing campaign for accountable tourism Unlock an Unexpected Upgrade. The marketing campaign is co-funded by the European Union and supported by a coalition of main locations and […]