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Thailand Convention and Exhibition Bureau (Public Organization), or TCEB, unveiled a new direction, efficiency in sustainability and potential of innovation of Thai MICE business, together with new product development for European market, at IMEX Frankfurt 2024.
Chiruit Isarangkun Na Ayuthaya, TCEB President, mentioned that TCEB has set a new direction of Thai MICE business, pushing it to be a platform to drive Thailand to develop into a high-value added vacation spot. The focus is to cement collaboration between Thai MICE business with future industries, resembling meals safety, well being tech, city mobility and artistic delicate energy in order that MICE can function a platform to advance the expansion and development of these industries, which is able to strengthen Thai economic system and create new enterprise alternatives in Thailand for abroad markets.
“The new direction of Thai MICE industry is partly in response to the government’s vision ‘IGNITE Thailand’ which aims to position Thailand as a hub of 8 industries – tourism, medical and wellness, agriculture and food, aviation, logistics, future mobility, digital economy, and finance”.
Apart from the new direction, TCEB will replace the efficiency of Thai MICE business in sustainability. The specific focus is decarbonisation of occasions Thai MICE business has been in a position to keep away from carbon emission and undertake carbon offset with measurable outcomes. TCEB may even spotlight the progress and potential of Thai MICE business in advancing innovation for nationwide development and collaboration with abroad markets.
Sustainability and innovation are two key pillars in TCEB’s motion plan to drive Thai MICE business in direction of extra worldwide competitiveness. To show their worth for occasions, quantifiable impacts of sustainability and concrete potential in innovation should be made and these are the areas the place TCEB has been working in collaboration with key stakeholders, in keeping with TCEB President.
To hold abreast of the evolving wants of the European market, TCEB will function product development and concepts of expertise design, maximising the variety of the nation’s MICE cities and potential locations. New venues, new perform house, new points of interest may even be on the checklist.
Chiruit acknowledged that Thailand has maintained its main place as a worldwide vacation spot, therefore, a relentless development of infrastructure, amenities and new creativities, that are helpful for return on funding and return on expertise for occasions.
A complete of 36 Thai exhibitors attended IMEX Frankfurt 2024 at Thailand Pavilion Stand A180. They consisted of 20 resorts/resorts, 11 DMCs/organisers, 2 venues, one airline, one affiliation and TCEB, a nationwide CVB. These exhibitors are from Bangkok, Phuket, Pattaya and Phang-nga (Khao Lak).
