Visit Jersey appoints Ashley Proudfoot as marketing head

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Ashley Proudfoot has been appointed as the brand new Head of Marketing and Communications at Visit Jersey, efficient 2 March 2026. With over 18 years of expertise in communications and model technique, Proudfoot will spearhead efforts to boost Jersey’s worldwide profile and increase its customer economic system. She has been with Visit Jersey since 2022, beforehand serving as Head of Communications.

In her expanded function, Proudfoot will oversee marketing campaigns, content material, and partnerships aimed toward inspiring potential guests and growing the island’s financial worth. Chief Executive Tricia Warwick praised Proudfoot’s management and strategic considering, noting her vital contributions to the organisation’s model and communications.

Before becoming a member of Visit Jersey, Proudfoot held senior roles in New York, working with famend international manufacturers and cultural establishments such as The Museum of Modern Art (MoMA), Farrow & Ball, and JW Marriott. Her profession started in journalism at NBCUniversal in Rockefeller Centre.

Proudfoot’s worldwide perspective and dedication to celebrating Jersey’s distinctive qualities are anticipated to play an important function in reaching Visit Jersey’s strategic targets. Her appointment underscores the significance of marketing and communications in supporting the island’s tourism objectives

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