Tourism Cares launches ‘Global Meaningful Travel Map” for travel professionals and conscientious travellers

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Today, Tourism Cares, a number one non-profit devoted to advancing sustainable tourism, celebrates 20 years of uniting the travel trade to create constructive social and environmental affect in communities across the globe. In 2003, the group hosted a volunteer clean-up occasion on New York City’s Ellis Island, which in the end set the muse for what Tourism Cares is at the moment – a mission-driven world non-profit centered on empowering travel and tourism corporations of their sustainability journeys by offering sources, training and programming.

As a part of Tourism Cares’ 20-year milestone, the group is worked up to announce the revealing of its new Tourism Cares Meaningful Travel Map, marking a major step in remodeling the trade right into a collective entity centered on utilizing travel as a power for good. The newly relaunched Meaningful Travel Map is a B2B instrument that helps the travel commerce and sustainably minded guests simply supply genuine, community-led experiences, merchandise, providers, lodging and excursions that may be added to itineraries, making a aggressive benefit to the rising shopper demand for accountable travel and offering direct affect on the individuals and locations of travel. The platform is hosted by Tourism Cares’ companion Wander, which empowers locations with know-how to ship distinctive map experiences.

“At Tourism Cares, we consider ourselves a pioneer in the meaningful travel movement – driving the industry to conduct business in a way that directly benefits host communities, protects cultural and environmental assets, and engages guests in a deeper, more responsible way,” shared Greg Takehara, CEO, Tourism Cares. “Through our innovative programs, such as our Meaningful Travel Summits and the development of our Meaningful Travel Map, we have been able to generate significant impact for local communities and social enterprises around the world. We are excited for this next phase of programming with our expanded map and its ability to diversify the travel supply chain to incorporate more impactful, locally led tourism experiences that will benefit destinations and the people that call those places home.”

As a part of Tourism Cares’ strategic imaginative and prescient to guard the long-term survival of the travel trade, the group has reconfigured its Meaningful Travel Map program to supply a single, one-stop world supply of vetted affect companions. This interactive, user-friendly on-line platform offers trade professionals with a turn-key useful resource for discovering and contracting with impact-driven companies, organizations and social enterprises, and incorporates enhanced options, equivalent to class filtration, curated sustainability info, group reserving choices and embed capabilities.

“We developed this tool as a way to easily provide operators, advisors and other trade professionals with a one-stop global resource for sustainable product development while widening the impact of tourism to include businesses and non-profits that are not often marketed or packaged to the travel trade,” stated John Sutherland, director of group affect at Tourism Cares. “While there are several consumer-oriented resources for sustainable travel experiences already out in market, this is the first B2B platform of its kind that not only includes vetted products, but also serves as a destination development tool that can help scale social enterprises and other community-led organizations to benefit from tourism dollars.”

“Our vacationers at the moment are trying for inspirational experiences that present a constructive affect within the communities they go to,” defined Allison Villasenor, managing director, travel product, partnerships and innovation at AAA Northeast. “Through the Tourism Cares Meaningful Travel Map, we now have a single source to find vetted sustainable businesses for our clients. We are thrilled to have this tool and know that we can deliver authentic products for travellers.”

Currently, the Tourism Cares Meaningful Travel Map incorporates greater than 150 vetted sustainable experiences positioned all through the United States, Canada, Puerto Rico, Colombia and Jordan. Tourism Cares companion locations which have dedicated to take part embody, Destination Greater Victoria, Explore Asheville, Jordan Tourism Board, NYC Tourism + Conventions, Panama Tourism Authority, ProfessionalColombia, Providence Warwick Convention and Visitors Bureau, and Willamette Valley Visitors Association.

The map is free to make use of for any trade skilled and might be simply accessed by way of the Tourism Cares web site at tourismcares.org/meaningful-map. Destinations that take part within the Meaningful Travel Map will even profit from Tourism Cares’ membership program, which offers one-on-one consulting alternatives, skilled improvement sources, entry to academic packages and networking alternatives with greater than 160 like-minded companies within the travel commerce.

Malia Asfour, Chair of the Tourism Cares Board and Director of the Jordan Tourism Board, North America, expressed her enthusiasm for the re-launch, stating, “The Tourism Cares Meaningful Travel Map represents a pivotal tool in our efforts to create a more sustainable travel industry. We have already seen significant success in countries like Jordan and Colombia and look forward to creating more impact in other destinations around the globe. We invite everyone to explore the renewed Meaningful Travel Map and join us on this transformative journey.”

Since its inception in 2003, Tourism Cares has been on the forefront of fostering sustainable tourism practices and empowering communities worldwide. As the group appears to be like forward into the subsequent 20 years, it’s crucial that the travel trade works collectively to guard its most important belongings – the individuals and locations that we rely on.

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