Thapanee Kiatphaiboon commences her role as new TAT Governor

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Thapanee Kiatphaiboon started her role as the new Governor of the Tourism Authority of Thailand (TAT) beginning 1st September 2023. Having been with the TAT in 1999 after incomes a grasp’s diploma in science from the University of Surrey within the UK, Thapanee has held varied positions inside the organisation, together with Deputy Governor for Tourism Products and Business, and most just lately Deputy Governor for Domestic Marketing.

In her most up-to-date role as TAT Deputy Governor for Domestic Marketing, Thapanee initiated varied tourism initiatives to assist drive Thailand’s financial system. Among them included workcation in Thailand, religion and non secular tourism routes, and solo travels – which helped stimulate 151.45 million home journeys in 2022 – about 88% of the report yr in 2019 – and generated 641.5 billion Baht.

In her role as Deputy Governor for Tourism Products and Business, Thapanee was recognised for her management in initiating the Amazing Thailand Safety and Health Administration (SHA) certification programme that enabled accommodations and providers to fulfill particular well being and security requirements. The programme grew to become a compulsory requirement for accommodations searching for to register as quarantine amenities in the course of the interval of strict COVID-19 management measures and in addition acquired world recognition in alignment with the WTTC ProtectedTravels protocols.

She additionally initiated the Special Tourist Visa (STV) scheme to advertise the reopening of Thailand, which led to subsequent entry schemes, together with Villa Quarantine, Yacht Quarantine and Golf Quarantine, as properly as the Phuket Sandbox, which has been recognised internationally as the mannequin for the nation’s reopening.

Recognised as a social media and know-how savvy particular person, Thapanee has performed a key role in utilising know-how and social media within the promotion and growth of Thailand’s tourism. Some of her excellent achievements on this space have included the Google Street View venture in cooperation with Google Thailand, and the ‘Amazing Thailand’ social media platforms.

As an advocate of Thailand’s tourism, Thapanee has been instrumental within the growth of varied particular curiosity tourism merchandise, together with well being and wellness tourism, yacht and cruise tourism, and group tourism, as properly as the “King’s Wisdom for Sustainable Tourism” venture, which received the PATA Grand Awards 2018 within the class of Education and Training.

In her earlier years with the TAT, Thapanee was extensively recognised for her contribution in direction of the promotion and growth of intra-regional journey inside the Greater Mekong Subregion (GMS).

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