Thailand launches ‘Thais Always Care’ campaign

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To reinforce the idea of a welcoming tradition, The Tourism Authority of Thailand (TAT) formally launched the ‘Thais Always Care’ campaign earlier this month in collaboration with the Tourist Police and personal corporations like Central Pattana and Grab Thailand. Here’s what which means for guests.

CARE – to make vacationers really feel secure and welcome

Thailand demonstrates that the nation is able to welcome holidaymakers with CARE. Representing the dominion’s famend hospitality, CARE is an internet communication campaign designed to supply seamless journey experiences and guarantee vacationers really feel secure and welcome.

“The ‘Thais Always Care’ campaign is an open communication between Thais and foreigners – especially the Chinese, which are key in Thailand’s tourism industry,” stated TAT’s Governor Ms Thapanee Kiatphaibool. She added that the TAT needed to share Thailand’s ongoing efforts to lift security requirements within the journey sector and strengthen Thailand’s picture of a fascinating vacationer vacation spot with charms aplenty.

CARE stands for compassion, help, reduction, and elevation. Compassion epitomises Thai folks’s generosity. Assistance refers to Thais being good hosts, prepared to assist vacationers in want. Relief implies Thailand is a spot for vacationers to loosen up and have nice experiences, and elevation highlights the dominion’s ongoing efforts to lift tourism and security requirements.

The Tourist Police makes use of expertise

“The Tourist Police is poised to step up safety and security measures to help foreign tourists, e.g., with a Tourist Police mobile truck to facilitate communication and keep the Thai Tourist Police Bureau up to date,” stated Somchai Theerapatrpaisan, Bureau Colonel and Deputy Commander of the General Staff Division on the Tourist Police Bureau.

The Bureau Colonel famous that different technology-related help included the ‘POLICE I LERT U’ utility, accessible in Chinese, English, Russian, Korean, Japanese, German, French, and Arab. Around the clock, folks can get assist from the emergency centre 1155 through the app.

The Thai Tourist Police Bureau has joined forces with personal corporations like Central Pattana (CPN), the worldwide actual property enterprise and developer of Central buying malls. “Set to change into a
complete vacationer hub, now we have strengthened security measures with CCTV cameras, strict inspection of tourists and autos, plus bag checking at entrances throughout the entire division retailer,” stated Mr Nattakit Tangpoonsinthana, Executive Vice President Marketing at CPN. He added that safety guards have been skilled persistently to deal with emergencies and unprecedented incidents.

Grab Thailand additionally locations nice emphasis on security. Grab Thailand’s Country Head, Mr Worachat Luxkanalode stated, “Safety is our top priority. To improve confidence and enhance all steps for passengers, Grab has continuously developed technology. We use AI-powered Facial Authentication and train our people online to drive safely.”

He additionally stated that Grab monitored every journey in real-time utilizing GPS to trace autos and supplied a security centre function to share the real-time location and supply help in emergencies. “We hope these features will strengthen travellers’ confidence and create impressive travel experiences in Thailand,” Mr Worachat added.

All these KOLs (key opinion leaders) will assist make the ‘Thais Always Care’ campaign successful, enhancing Thailand’s optimistic picture as a secure tourism vacation spot with a welcoming Thai tradition. The campaign concentrating on each native and overseas vacationers, and Chinese travellers specifically, is anticipated to garner 100 million impressions with regard to security in Thailand.

Stay tuned for additional bulletins.

The put up Thailand launches ‘Thais Always Care’ campaign appeared first on Brand TD.

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