The Tourism Authority of Thailand (TAT) formally launched world star Lalisa “LISA” Manobal as the new ambassador for Amazing Thailand.
The announcement was made at the launch of the Feel All the Feelings marketing campaign at Wat Arun Ratchawararam Ratchawaramahawihan.
Feel All the Feelings invites travellers to contemplate Thailand’s charms by means of a brand new perspective: wealthy in worth and which means in each expertise as a Quality Leisure Destination.
At the similar time, the marketing campaign invites Thais to be good hosts and reinforce vacationer confidence by means of the Trusted Thailand initiative by guaranteeing each go to is reassuring, memorable, and conjures up travellers to return.
According to TAT governor Thapanee Kiatphaibool: “TAT believes that sharing Thailand’s beauty through LISA’s perspective will help travellers see Thailand as a leading quality destination with depth beyond scenic attractions. Every experience is full of value, and every moment of travel, whether through people, culture, way of life, or atmosphere, carries meaning. We want each visit to create long-lasting memories that inspire travellers to come to Thailand, return again, and share their stories.”

Capturing a nation’s charms
According to her position, LISA will share the magnificence, distinctive attraction, and worth in a brand new perspective with vacationers: one which encourages appreciation of Thailand not just for its scenic locations, but additionally for the significant experiences that keep with guests.
The launch venue, Wat Arun Ratchawararam Ratchawaramahawihan, is a famend cultural and historic landmark that powerfully displays Thailand’s id, showcasing how conventional craftsmanship harmonises with up to date creativity.
This new marketing campaign likewise marks a brand new chapter in conveying the allure of Thailand by means of the new ambassador for the nation’s signature Amazing Thailand programme, connecting hearts with Thailand as it’s extra than simply one other vacation spot, however a hub for high quality tourism.



