Russian Tourism to Abu Dhabi on the Rise: Mabrian

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Abu Dhabi stands out as a best choice for long-haul Russian travellers, pushed by a major rise in seat availability for the second half of 2024. Insights from Mabrian, a part of The Data Appeal Company, reveal the capital of UAE is amongst their high selections in GCC locations, the place Russian guests are choosing luxurious lodging in stays that have a tendency to be prolonged, offering the Abu Dhabi with a singular alternative to improve its financial influence by means of focused advertising and marketing and strategic funding on this rising market.

According to the Association of Tour Operators of Russia (ATOR), Russian outbound journey elevated by 14% in the first half of 2024 in contrast to the identical interval in 2023, pushed by long-haul locations like the United Arab Emirates. As per FSB Borders Service knowledge, practically one million Russian travellers visited the UAE, an 11% improve from 2023, making it the second most visited nation by Russians.

This evaluation* explores Mabrian knowledge on demand traits amongst Russian travellers visiting Abu Dhabi, drawing on year-to-date knowledge and forecasts for 2024, overlaying connectivity, lodging preferences, size of keep, and spending habits. Alongside Dubai, Sharjah and Oman, Abu Dhabi is a key vacation spot in the UAE for Russian vacationers, a market that has considerably shifted its journey preferences over the previous 5 years.

Focusing in Abu Dhabi, as proven by Mabrian’s knowledge, Russia is the second European market rising the most when it comes to seats availability of the second semester of 2024, as projected capability will improve 31.4%, in contrast to the identical interval in 2023. “This growth reflects also seasonal demand from this source market”, says Carlos Cendra,  associate and director of selling and communication at Mabrian. “After a slight 2% decrease in seat availability during the first half of the year, the market is rebounding as we approach the European winter, when many Europeans seek warmer destinations.”.

Mabrian’s demand projections, based mostly on flight searches, point out that after a 52% improve in Russian guests to Abu Dhabi in the first half of 2024 (in contrast to the identical interval in 2023), the quantity is predicted to rise by one other 53%, reaching roughly 50,000 travellers in the second half of the yr.

“Data shows that Russian demand for Abu Dhabi is not only consolidating but also strengthening,” explains Cendra. “Understanding their preferences for long-haul travel and specific choices when visiting the UAE, and Abu Dhabi in particular, can lead to longer stays and higher spending, enhancing the return on investment from Abu Dhabi’s intensive promotional efforts in Russia.”

Hotel luxurious lodging, Russians’ best choice in Abu Dhabi

The lodge and keep expertise are paramount for Russian travellers. As Mabrian’s knowledge reveals, they purpose at top quality and luxurious experiences, in motels or famend world manufacturers, primarily in the most coveted areas of the metropolis, similar to Corniche and its West finish, Al Ras Al Akhdar; in addition to Al Reem Island and Khalifa City.

According to Mabrian’s perception, 28.9% of Russian travellers keep in 4-stars motels, and 42.7% in 5-stars. This choice for 5-star motels is 6.5 share factors greater than the common for different travellers in Abu Dhabi.

Additionally, 90% of Russians visiting Abu Dhabi select lodge lodging, with practically one in 4 choosing resorts—a lodging section with important development potential amongst Russian vacationers, particularly contemplating the rising size of their stays.

Overall, Russian travellers’ stays in Abu Dhabi elevated by 57% in contrast to the identical interval in 2023, with the common size of keep rising from 2.9 days in 2023 to 3.4 days in 2024.

“The increase in Russian arrivals and their extended stays are key indicators that can help maximize this market’s economic impact, as well as to target Russian demand with a more segmented approach”, says a Mabrian’s spokesperson. This is key to leverage Russian travellers purchase power as, “according to our data, Russia ranks as the third-largest inbound market in terms of average daily spending in Abu Dhabi, and the top market outside of the Gulf Cooperation Council states”.

* Sources: Mabrian journey intelligence (through social listening), evaluation of 100 million Booking.com evaluations, seats availability and flights demand, and spending insights.

 

 

 

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