Minor Hotels expands portfolio with four new brands

Global resort operator Minor Hotels introduced the strategic enlargement of its model portfolio with the addition of four new resort brands, together with the group’s first delicate brands. 

The newly launched brands will help Minor Hotels’ continued development by enabling it to broaden into new markets and supply distinctive hospitality choices throughout the posh, premium and choose segments. 

These brands will  be part of Minor Hotels’ present portfolio of resort brands which presently include Anantara, Elewana Collection, Tivoli, NH Collection, Avani, nhow, NH, and Oaks.

Likewise, these will replicate the group’s dedication to providing its companions and friends a broader vary of brand name propositions, significantly within the fast-growing delicate model phase. 

New to the Minor Hotels portfolio

• The Wolseley Hotels     Rooted within the heritage of the long-lasting Piccadilly restaurant, The Wolseley Hotels is a luxurious model that blends British class with European aptitude and international affect. Each resort is a timeless sanctuary the place rituals are refined, tales are bespoke, and indulgence is obtainable with sincerity and charm. With unerring consideration to element and design, The Wolseley Hotels create elegant, immersive areas that hum with the rhythm of cosmopolitan life;
• Minor Reserve Collection     A luxurious delicate model, Minor Reserve Collection is for travellers who search extraordinary stays that commemorate private expression and refined distinction. Each property is a world of its personal, chosen for its rarity and talent to supply one thing singular that friends can’t discover elsewhere. Minor Reserve Collection properties elevate each visitor’s journey by crafting considerate, tailor-made stays that stability innovation and time-honoured hospitality;
• Colbert Collection     Colbert Collection, a delicate model within the premium phase, will embody a world assortment of impartial inns designed for these fuelled by a ardour for culinary excellence and real social connection. Each resort expresses its individuality by curated experiences, from insider-led itineraries to story-rich eating and gatherings that deliver folks collectively; and
• iStay Hotels     iStay, a choose phase model, gives stays which can be enjoyable and reasonably priced, snug and handy, delivered with minimal fuss. Guests can count on a refreshing, budget-friendly resort expertise with seamless service, night time’s sleep, and the newest tech on the earth’s most liked cities. 

Ongoing evolution

The enlargement of Minor Hotels’ model portfolio follows the evolution of the Minor Hotels masterbrand in March 2025. 

The launch of the umbrella model platform is accompanied by important funding within the group’s digital infrastructure and distribution methods, in addition to a simplified loyalty proposition beneath a single Minor DISCOVERY programme. 

Today, the Minor Hotels consumer-facing masterbrand gives the group a stronger basis to introduce new brands, improve proprietor worth, and ship seamless experiences for its friends globally.

According to chief industrial officer Ian Di Tullio: “We have meticulously crafted each new brand to capture specific opportunities in the market, enabling us to meet the evolving needs of modern travellers and owners alike. By expanding our brand offering to address new segments, we are empowering our partners, delighting our guests, and accelerating our global growth strategy. These additional brands are instrumental in helping us reach our growth target of 850 properties by the end of 2027.”

At current, Minor Hotels can also be in lively discussions relating to growth alternatives for every of its brands. 

The first property bulletins for The Wolseley Hotels, Minor Reserve Collection, Colbert Collection, and iStay are anticipated within the coming months.