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The submit London launches new 2030 Tourism Vision appeared first on TD (Travel Daily Media) Travel Daily.
According to new data, the majority of Britons prefer to holiday in London over other European cities, and 60% are happy to call London their capital city. This suggests that the British people are falling back in love with their capital city. The study was ordered by London & Partners, the company in charge of Visit London, to be released in conjunction with the town’s aspirations to revamp its tourism and hospitality industry by 2030.
“So much has changed since our last Tourism Vision back in 2017 — we knew it was vitally crucial to build a new framework to support one of London’s most important businesses,” said Rose Wangen-Jones, managing director, advertising and marketing, destination & business at London & Partners. Leading such a collaborative endeavour with organisations from the London tourism sector to create a vision that will benefit both locals and visitors has been really fulfilling. As we seek to make London a fantastic experience for everyone, sustainability, inclusion, and resilience—all of which are growingly important to both tourists and the industry—are at the centre of our common goal.
“Tourism is a crucial driver of London’s economy, supports over half a million jobs, and is one of the cornerstones of our varied, vibrant, global city,” said Sadiq Khan, the mayor of London. I am excited to take the next steps with you as we work to create a better London for everyone. This Tourism Vision builds on the inspirational way the tourism and hospitality sector joined together during the epidemic, cooperating for the benefit of their businesses and the capital’s recovery.
UK guests are flocking again to London
City areas like London are recovering well from the epidemic, according to new research, which also shows that nearly 6 in 10 Britons feel more confident about booking a city vacation after the pandemic. The analysis also showed that Brits are now more inclined to schedule a city vacation than a beach or country escape. More than 41% believe city getaways offer more views, more dining and café options, and more convenient transportation options than a beach vacation.
The London 2030 Tourism Vision underlines the need to develop better experiences for Britons to enjoy in the city in order to increase the number of nights spent in London per trip. The Vision suggests a number of actions, such as expanding business hours around the town to help with increasing capacity and requesting government assistance to improve infrastructure, allowing Britons to enter and exit the town.
London makes Brits proud
Visitors desire a combination of iconic and new journey experiences
Sustainability will probably be a high client precedence – with encouragement from the business
Travelers are paying close attention to environmental factors; more than half of Britons say they consider their carbon footprint when making travel plans. Most people acknowledge that this currently only plays a minor role in their decision-making, though. There may be a clear desire for food from customers to make more environmentally friendly selections when they’re introduced with them, with more than a third open to considering a more sustainable UK “staycation” rather than an international trip.
As a city with strong connections to the rest of the globe, more might be done to encourage tourists to include nearby European countries in their excursions and promote leisurely travel. 12% of all visitors to the capital city are currently made through the London entrance, and according to the Vision, this number may increase by 2030.
The submit London launches new 2030 Tourism Vision appeared first on Travel Daily.
