Jumeirah appoints Michael Grieve  as Chief Brand Officer

Michael Grieve joins Jumeirah with a stable profession constructing international manufacturers, most not too long ago the famend luxurious Italian style home Gucci. Jumeirah Group introduced the appointment of Michael Grieve as its new Chief Brand Officer, answerable for spearheading the evolution of the model as a part of its Mission 2030 technique. Formerly Vice President Brand and Client for Gucci, main model, communications, occasions and shopper growth throughout Europe, Middle East, and African marketplaces, Grieve will be part of Jumeirah in April.

Originally from New Zealand, Grieve’s 16-year profession has spanned roles for main worldwide manufacturers together with BMW Group, adidas, Nike, and most not too long ago Gucci in Milan.  He comes with a confirmed observe report of delivering enterprise success throughout iconic worldwide manufacturers and can play an integral position in reworking Jumeirah’s model, constructing a sturdy worth proposition and experiential providing to safe Jumeirah’s place as a globally recognised hospitality group because it strikes forward with its plans to double the scale of its portfolio by 2030.

Thomas Meier, Interim Chief Executive Officer of Jumeirah, spoke of the brand new rent: “As part of our Mission 2030 strategic plan, we are building on rich origins to shape a new brand expression of ultra luxury hospitality that will enable our growth in key destinations around the world.  As our new Chief Brand Officer, Michael is integral to that journey and brings an outstanding brand building pedigree with a luxury network that will help enable our transition from a regional success story to a global brand with international reach.  I’m looking forward to working closely with Michael as we embark on a new era for the Jumeirah brand.”

Grieve’s spectacular observe report consists of model administration for BMW and MINI in New Zealand; the event of worldwide campaigns and retail methods for the adidas working and basketball companies; management of the Jordan Brand for Nike throughout EMEA and most not too long ago driving all model advertising and marketing, communications and shopper engagement actions for Gucci Maison throughout Europe, the Middle East and Africa.

Michael Grieve mentioned of his new position with Jumeirah: “My passion lies in creating and delivering impactful brand strategies that resonate with diverse and discerning audiences, grounded in authenticity and the brand’s core values. The Jumeirah brand is built from exceptionally strong foundations, and I believe we now have an unparalleled opportunity to define an identity and ultra-luxury experience that sets Jumeirah apart and supports its global growth ambitions.  I’m very proud to join Jumeirah on this exciting journey.”

Grieve is one in every of numerous senior hires made by Jumeirah within the final yr as a part of its Mission 2030 strategic plan. In 2023, Joanne Behrens was appointed as Senior Vice President of Architecture and Spatial Design, tasked with reshaping Jumeirah’s design philosophy. Niamh O’Connell additionally joined as Vice President of Wellbeing, specializing in enhancing the wellness expertise by means of lifelong studying, longevity, and inclusivity. Additionally, Bryanne Tait got here on board because the Global Senior Director of Sustainability to assist ongoing efforts to minimise operational impression to guard individuals and planet.