Cebu Pacific celebrates Philippine tribal traditions with its QR Flight Codes

Cebu Pacific encourages everybody to find extra of the Philippines’ various cultural heritage because it unveiled its newest initiative to advertise Philippine tourism: the QR Flight Codes patterned after the standard weaves of varied native communities. 

Developed in partnership with the Department of Science and Technology’s Philippine Textile Research Institute, these codes underscore CEB’s dedication to enhancing home tourism whereas shining a lightweight on the artistry and cultural heritage of Filipino weaving communities. 

Chief advertising and buyer expertise officer Candice Iyog stated: “Cebu Pacific takes pride in honoring the rich tapestry of our nation’s cultural heritage. Using our business as a platform for inclusive and sustainable growth, we celebrate the artistry of our local weaving communities, ensuring their timeless traditions are preserved and their stories are appreciated by every Filipino.”

Five distinctive weaving types

The QR Flight Codes spotlight 5 distinctive weaving types from completely different elements of the nation: the intricate and nature-inspired markings of Ilocos Norte’s Binakol, the elegantly-colored stripes of Occidental Mindoro’s Ramit, the brilliant hues and iconic plaid design of Iloilo’s Hablon, the daring and colourful checkered patterns of Antique’s Patadyong, and the placing geometric patterns and vivid colours of Zamboanga’s Yakan.

Scanning these QR Flight Codes, positioned strategically on billboards alongside main thoroughfares and airports throughout the nation and in choose magazines, will permit vacationers to study extra about these conventional weaves and uncover extra points of interest within the locations the place they originate. 

Cebu Pacific collaborated with native weaving communities throughout the nation to make sure that the historical past and significance of those materials are preserved in making the QR Flight Codes. 

These embrace the Paoay Weavers of Ilocos Norte supported by Mariano Marcos State University (MMSU); the Hanunuo Mangyan of Occidental Mindoro supported by the Awati Ti Kape Community Development Program; the Baraclayan Weavers Association of Iloilo; the Patnongon Multipurpose Cooperative and Bagtason Loom Weavers Association of Antique; and the Yakan by Oriental Weaves of Zamboanga supported by MMSU.

Iyog defined: “Every weave is a community’s cultural fingerprint with a story to tell, just as every destination has a unique offering and experience. We encourage every Juan to scan the QR Flight Codes to explore more of the Philippines and learn about our rich culture and heritage.”