Beyond Prague: Czechia Expands India Playbook with Wellness and Wine Trails

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With the Czech Consulate General in Mumbai operational once more, Czechia is repositioning itself for deeper engagement with India’s fast-growing outbound journey market. The reopening is predicted to enhance visa readability and confidence, notably throughout Western and Southern India, whereas supporting Czechia’s broader push to diversify journey past Prague. In a dialog with Barbara Andelova, International Marketing Manager – New Markets at CzechTourism, she outlines how improved entry, evolving demand patterns and regional storytelling will form Czechia’s India roadmap in 2026 and past. Excerpts:

Strategic Boost to Access

The reopening of the Mumbai Consulate marks an essential step in strengthening journey and mobility between India and Czechia. According to Andelova, it brings higher ease, confidence and consistency to visa processing for Indian travellers. Strategically, it helps development throughout leisure and MICE segments by bettering readability and entry, whereas reinforcing Czechia’s long-term dedication to the Indian market. It additionally aligns with efforts to place the nation as a year-round vacation spot and encourage exploration past Prague

Growth Expected from Western and Southern India

Western and Southern India already characterize a number of the strongest outbound segments throughout leisure, company and MICE journey. Improved entry to consular providers is predicted to help regular development from key Tier 1 and rising Tier 2 cities. While the rise could also be gradual, Andelova anticipates a constant rise in visa functions translating into greater journey volumes, notably amongst FIT travellers, company actions and evolving MICE demand, together with journey past the capital

FIT and MICE Drivers

Czechia positions itself in India as a culturally wealthy, experience-led vacation spot providing depth throughout leisure, enterprise and MICE journey. Currently, FIT travellers and leisure teams type the core of demand, whereas MICE and enterprise journey are gaining momentum, supported by infrastructure in Prague and Brno. Looking forward, FIT journey, premium leisure teams and MICE are anticipated to be the strongest development drivers, as Indian travellers more and more prioritise flexibility and personalised journeys

Beyond Prague: Wellness, Wine and Slower Itineraries

For 2026, CzechTourism’s “Feel Free To” idea will anchor its positioning in India, selling a slower, extra immersive journey fashion. Key areas embody Karlovy Vary and West Bohemia’s spa cities for wellness-led journey, South Moravia for wine and gastronomy experiences, Český Krumlov and South Bohemia for heritage stays, and Bohemian Switzerland for nature-driven exploration. The focus is on encouraging travellers to spend extra time in-region quite than treating Czechia as a quick stopover

Connectivity and a Long-Term India Vision

Direct air connectivity stays an essential lever for strengthening Czechia’s presence in India, though the medium-term focus is on constructing consciousness and leveraging key one-stop hubs and airline partnerships. CzechTourism, alongside the Embassy and Prague Airport, is aligned on bettering India–Czechia connectivity over time, whereas persevering with vacation spot storytelling and product-led campaigns to construct stronger desire out there.

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