AirAsia takes over Thailand with Tay Tawan

AirAsia continues its dedication to help the regional tourism trade by unveiling the “Takeover Thailand” marketing campaign geared toward highlighting the ‘Land of Smiles’ as the popular journey vacation spot for travellers from Malaysia, Singapore and Indonesia.

AirAsia has strategically collaborated with Tay Tawan, a revered Thai superstar as ‘AirAsia’s Route Presenter for Malaysia’, to raise the journey expertise and play a pivotal position in inspiring travellers from key markets to discover the wonderful Thailand.

This marketing campaign comes at an important time, emphasising affordability and accessibility for travellers within the area. In celebration of the marketing campaign, AirAsia is providing FREE Seats* from Kuala Lumpur to Chiang Mai for 72 hours solely beginning immediately till 3 March 2024 for the journey interval between now and 30 November 2024. Guests may discover different locations reminiscent of Krabi, Phuket, Hat Yai, and Bangkok from Kuala Lumpur from RM99 all-in** one-way.

Group CEO of AirAsia Aviation Group, Bo Lingam stated: “We had been impressed to launch this marketing campaign to help the restoration of the regional tourism trade and reignite the will to discover and expertise Thailand’s wonders amongst travellers from our neighbouring nations. As an Asean-focused airline, this marketing campaign represents AirAsia’s dedication to fostering connections between individuals and cultures throughout the area.

“Thailand continues to be a favorite vacation spot for AirAsia, attracting travellers for holidays, sightseeing, training and to go to family members. In 2023, we flew over two million company between Malaysia, Singapore, Indonesia and Thailand, and sit up for rising it this 12 months.

“In addition to showcasing the enchanting beauty, rich culture and unforgettable experiences that Thailand has to offer, we are equally excited to offer Thais the opportunity to fly to our key markets to further stimulate travel demand both ways and contribute to the revival of economies that heavily rely on tourism.”

AirAsia Route Presenter, Tay Tawan added: “I am honoured to represent Thailand and play a role in inspiring travellers from Malaysia, Singapore and Indonesia to explore my home country. Thailand has so much to offer, from its stunning landscapes to its warm-hearted people, and I am proud to highlight these attractions with AirAsia. By connecting Malaysia, Singapore, Indonesia, and Thailand, we are not only facilitating tourism but also strengthening the bonds between our nations. Let’s take over Thailand with me and AirAsia!”

The “Takeover Thailand with Tay Tawan” marketing campaign was formally launched at Dadi Cinema in Pavilion Kuala Lumpur, Malaysia immediately with over 1,000 followers throughout the area. The marketing campaign is ready to run till 22 September 2024.