Aer Lingus receives IATA Airline Retailing Maturity (ARM) index recognition

The submit Aer Lingus receives IATA Airline Retailing Maturity (ARM) index recognition appeared first on TD (Travel Daily Media) Travel Daily.

Aer Lingus has introduced that it has been granted the International Air Transport Association (IATA) “Airline Retailing Maturity” standing as an airline, underneath the ARM index Program.

This standing recognises that Aer Lingus has a shared purpose of contemporary retailing with our journey company companions. This is a major step made by the airline, demonstrating its dedication and steady funding in bettering buyer expertise by enhancing choices to clients who e book through journey companions.

The ARM index program launched by IATA helps airways and their companions on their journey in direction of digital promoting, the place New Distribution Capability (NDC) is a necessary enabler for streamlining processes for airways to create and distribute related gives to clients no matter how they select to e book.

NDC simplifies and improves the communication between airways and journey brokers and helps improved capabilities that allow journey sellers to promote and customise journey ancillary merchandise for purchasers.

Recognitions by IATA on the Airline Retailing Maturity (ARM) index are granted to airways, sellers and know-how suppliers that reveal technical capabilities, partnerships, and potential worth captured whereas on the journey to airline retailing.

Susanne Carberry, Chief Customer Officer stated: “Receiving IATA’s recognition is another key milestone for the airline as we continue to improve customer experience for all who choose to fly with Aer Lingus. We look forward to working with more travel retailers around the world on expanding our product offerings to their customers.”

An NDC portal has been established on Aer Lingus’ web site, the place journey companions can discover out extra about NDC. This centralised hub additionally permits our journey companions to register for NDC.

The submit Aer Lingus receives IATA Airline Retailing Maturity (ARM) index recognition appeared first on Travel Daily.