A milestone event for sector-wide cooperation

UN Tourism has returned to the FITUR worldwide commerce honest to advance the sector’s shirt in direction of larger accessibility and progress propelled by investments and innovation.  On the eve of FITUR 2025, UN Tourism gathered high-level delegates to rejoice its fiftieth anniversary, reaffirming its long-standing dedication to creating the sector a pillar of peace and understanding. Looking to the subsequent 50 years, UN Tourism as soon as once more used the platform of the main tourism commerce honest to advance priorities for the current and the long run, with a deal with supporting new concepts and applied sciences and boosting investments into the sector.

UN Tourism Secretary-General Zurab Pololikashvili stated: “As UN Tourism celebrates 50 years, FITUR meets for the 45th time. Together, we have helped shape global tourism, building bridges between the public and private sectors, promoting dialogue and cooperation and advancing shared priorities around innovation, sustainability and resilience.”

Within the framework of FITUR 2025, the UN Tourism management held a sequence of high-level conferences with delegates, together with Ministers of Tourism, enterprise leaders and representatives of its Member States.

FITUR 2025: Tourism investments take centre stage
In Madrid, UN Tourism welcomed key stakeholders for a particular Investment Breakfast, hosted in partnership with the Development Bank of Latin America and the Caribbean (CAF). The event introduced collectively specialists to deal with the important thing alternatives and challenges for rising investments into the sector throughout the area.
On this event, UN Tourism introduced the most recent additions to its rising portfolio of “Tourism Doing Business” Investment Guidelines. The two new publications deal with the funding panorama of Panama and likewise Brazil, associate nation of FITUR 2025.

Making tourism extra accessible to all

Further advancing its dedication to creating tourism and its advantages accessible to all, UN Tourism and AccessibleEU hosted a particular aspect event at FITUR (23 January).

Organized in collaboration with the ONCE Foundation, the European Network for Accessible Tourism and ILUNION Acesibilidad, the event “Accessible Tourism: Harnessing the Benefits of Inclusive Destinations for Companies and People” celebrated the progress made on this discipline, making clear the benefits to locations of being extra inclusive. The event additionally assessed the challenges standing in the way in which of opening up locations to guests of all talents, with a specific emphasis on infrastructure and the usage of innovation to spice up accessibility.

UN Tourism Affiliate Members: New allies welcomed
UN Tourism welcomed its rising community of Affiliate Members to FITUR 2025, additional strengthening ties proper throughout the various sector. A particular “Affiliate Members Corner” was held, specializing in “Targeting Traveler Segments”. The event assessed key progress areas and different areas of potential for locations seeking to diversify their tourism choices.
At FITUR, UN Tourism signed new Memorandums of Understanding with Affiliate Member CIFFT (Audiovisual Tourism Advertising), designed to advance creativity.