PATA Annual Summit 2026 gathers over 550 delegates in Korea

The Pacific Asia Travel Association (PATA) Annual Summit 2026, held in Gyeongju and Pohang, Korea, welcomed over 550 delegates from greater than 35 locations, together with China, India, and the UAE. The occasion, themed “Navigating Towards a Resilient Future,” featured discussions on sustainable tourism, digital transformation, and financial developments shaping the journey business.

PATA CEO Noor Ahmad Hamid emphasised the significance of knowledge-sharing and empowering future business expertise. “The future of tourism will depend not only on technology and infrastructure, but on people,” he acknowledged. The summit included over 60 audio system from main organisations similar to UN Tourism and AirAsia MOVE.

Key highlights included classes on sustainable tourism governance and digital tourism resilience. The occasion additionally celebrated PATA’s seventy fifth anniversary with historic exhibitions and video games, recognising long-standing members for his or her contributions.

The summit’s second day noticed the revealing of the PATA Small Garden on the Bomun Tourist Complex, commemorating the occasion. The PAS 2026 Gala Dinner, that includes Ok-Culture experiences, was attended by notable figures together with DaeHyun Kim, Vice Minister of Culture, Sports and Tourism.

On 13 May, PATA will launch the Micro-Credentials Programme, providing programs in digital transformation and sustainability to equip tourism professionals with important abilities. The summit was co-hosted by the Korean Ministry of Culture, Sports and Tourism and supported by organisations similar to Korean Air and BBC Studios

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