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Technology fragmentation has emerged as probably the most vital challenge going through the journey business, in line with a survey carried out by HBX Group throughout MarketHub Asia 2026. The survey, which gathered insights from over 450 business leaders, revealed that 34% of respondents recognized the complexity of integrating numerous technological techniques as the sector’s major impediment, surpassing considerations about demand.
The survey highlighted that while volatility and value pressures have been cited by 24% of respondents, and expertise shortages by 15%, the issue in orchestrating complicated techniques throughout channels and companions stays the foremost concern. Additionally, 31% of individuals pointed to intensifying competitors as a barrier to development, with expertise integration complexity following intently at 27%.
Despite these challenges, there’s a average degree of confidence in present expertise stacks, with respondents ranking their confidence at a median of three.7 out of 5. However, solely 19% expressed the best degree of confidence, indicating room for enchancment. Investment priorities for 2026 present a robust give attention to AI, information, and automation, with 38% of respondents planning to allocate budgets in direction of these areas.
Javier Cabrerizo, Chief Strategy, Transformation & AI Officer at HBX Group, famous, “The industry is no longer constrained by demand, it is constrained by complexity. Integration is the real competitive advantage.”
The findings counsel that the journey sector is transitioning from a restoration mindset to a part of structural reinvention, the place integration and scalable AI might be essential for future development
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