Inside the Asian MICE Forum: Taiwan’s phenomenal rise and five key takeaways

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We at Travel Daily Media just lately had the alternative to participate in the twentieth version of the Asian MICE Forum at the Taipei New Horizon in Taiwan.

The occasion was an insightful one which took contributors by its two-decade historical past  at the same time as audio system charted a course for the Taiwanese and Greater Asian MICE trade for years to return.

In the course of the three-day occasion which took us from the coronary heart of Taipei to Taiwan’s largest MICE venues in the southern cities of Tainan and Kaohsiung, we picked up a number of factors to ponder for each MICE and normal journey professionals alike.

Five key takeaways

When it involves occasion organisation, begin with why

Simon Sinek’s theorem on model worth proposition was one among the most oft-quoted ideas offered by panellists all through the Asian MICE Forum. 

But there’s a good motive for this: we now have seen in our attendance over a lot of mega-MICE occasions all through this 12 months that the primary thought of the occasion, the raison d’etre so to talk, tends to get misplaced with all the subtopics and gimmicks offered by particular person exhibitors.

Reminding all stakeholders from organisers to contributors of the true motive why an occasion is being held and truly ensures stronger model identification recall in the long term.

Indeed, if a extra cohesive thematic might be applied all through an occasion, it’ll go a good distance in the direction of making it extra memorable and encourage contributors to return and even invite others to be part of the subsequent version.

When planning occasions, start at the finish

Sounds oxymoronic whenever you learn it, but it surely’s truly the course of prudence adopted by such main world occasions like the biennial Paris Airshow and the Dubai Expo.

This second level is a throwback to the first in that the query of why you’re holding the occasion results in the query of what you search to perform by it.

This reverse planning technique allows occasion organisers to look intently at their finish targets, undergo the totally different programmes and actions, and contemplate simpler and environment friendly methods of bringing these to life for optimum outcomes.

Interactivity amplifies engagement at occasions

One of the options of this 12 months’s Asian MICE Forum was a Tunnel Through Time which offered a dynamic audio-visual timeline of the occasion’s historical past.

Placed at the very entrance of the main occasion venue, it enabled contributors to catch greater than a passing glimpse of the occasion’s previous, its main function, together with key projections for its future.

But this tunnel wasn’t the solely manner by which attendees might work together throughout the occasion: moderately than holding question-and-answer and reactive actions for the finish of every panel, Slido QR codes inviting folks to react to sure matters had been flashed all through the length of every session, thus giving contributors their very own half to play.

Likewise, moderators additionally concerned the viewers in each session by asking them to kind thought huddles to debate key matters and formulate their very own opinions or conclusions concerning particular points.

Yes, it’s all sustainable and wholesome

One of the notable facets of the Asian MICE Forum was the manner it put sustainability into motion all through the occasion.

While the primary meal of the occasion, lunch, was offered blue-plate model, it got here in the type of reusable lunchboxes which contributors had been required to give up at the finish of the meal hour at recycling stations simply outdoors the venue.

At these stations, lunchboxes had been segregated from utensils, whereas any meals waste was correctly binned for both composting or animal feed to be despatched to farms on the outskirts of the Taiwanese capital.

At the identical time, reusable espresso / water cups had been supplied at snack stations, and contributors had been inspired to carry on to them and reuse them all through the occasion.

The complete step rely of contributors was additionally measured and totted up at the finish of the Forum as a manner of encouraging folks to maneuver dynamically versus merely sitting in at classes.

MICE advantages everybody

While it’s generally assumed that MICE solely advantages the industries that host the occasions, the Asian MICE Forum served to remind us that MICE advantages a complete vary of supporting industries.

MICE occasions aren’t simply the remit of occasion planners or organisers, in addition to venue administration firms; in addition they herald important revenues for the hospitality sector as contributors want lodging for the length of an occasion; meals and beverage suppliers to feed them at the occasion and even out of it; service suppliers starting from tech employees to translators, and even emergency medical personnel.

MICE additionally allows retail to flourish, together with home tourism and leisure / leisure venues that may provide some well-deserved relaxation and rest following an occasion.

Taiwan is turning into the place for MICE in the Asia Pacific

While the plenary classes for the Asian MICE Forum had been held on nineteenth September, a splinter session titled Asian MICE Link was held outdoors of Taipei on twentieth September.

Asian MICE Link served as a showcase that offered Taiwan as an up and coming powerhouse for the Asian MICE sector due to mega-venues like the International Convention and Exhibition Centre (ICC) in Tainan in addition to the Kaohsiung Exhibition Centre, each of that are situated in two of the nation’s foremost commerce hubs.

In shows delivered in Tainan and Kaohsiung, Taiwanese officers highlighted the nation’s preparedness to host main occasions from the annual conventions of multinational companies to world and regional sporting occasions like the Asian Games.

This preparedness covers the whole lot from amenities and companies, to post-event actions underneath the Taiwan Biz Fun programme which takes occasion contributors on fam excursions to present them a greater appreciation and understanding of their host nation.

Beyond all that, in fact, Taiwan’s reputation as a vacationer vacation spot in its personal proper additionally serves to make it one among the most tasty venues for occasions anyplace in the world.

The submit Inside the Asian MICE Forum: Taiwan’s phenomenal rise and five key takeaways appeared first on Travel Daily Media.