Unleashes AI magic for Malmö’s summer scene

As all eyes flip in the direction of Sweden and the colourful metropolis of Malmö, SAS is gearing up for the summer season with a cutting-edge AI-generated marketing campaign. Partnering with the acclaimed Swedish AI artist Stephanie Löwenstein, SAS is ready to captivate audiences with daring imagery that includes digital SAS passengers.

These putting visuals will adorn SAS’ on-line platforms, the streets of Copenhagen and Malmö, and key airports throughout Scandinavia, setting the stage for a musical and celebratory extravaganza over the approaching days.

“We’re thrilled to debut this groundbreaking campaign, marking our foray into AI-generated advertising, just as travelers from across Europe converge on Sweden and Malmö,” shares Paul Verhagen, EVP & Chief Commercial Officer at SAS. “As the premier carrier in the region, we’re excited to welcome visitors aboard and showcase the beauty and allure of our corner of the world.”

With over 1800 flights scheduled to Malmö and Copenhagen this week alone, SAS ensures seamless connectivity and extends a heat Scandinavian welcome to all passengers. The message ‘We bring Europe to Malmö’ greets arriving vacationers, accompanied by AI-generated pictures tailor-made particularly for this musical extravaganza.

Committed to security, reliability, and hospitality, SAS invitations vacationers to hitch within the festivities alongside music fans from throughout Europe and expertise the magic of Sweden and Malmö all through the summer season.

With round 24 million passengers served yearly throughout 135 locations alongside 285 routes, SAS continues to raise the journey expertise, embodying the spirit of Scandinavian hospitality and innovation.